The Consumer and Market Insights: 'Soup Market in New Zealand' report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
- Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest category in value term whereas Ambient Soup will register fastest value growth at a CAGR of 6.5% during 2009-2019.
- The Soup market in New Zealand is highly competitive and is led by international players like Nestle S.A., Unilever Plc, H. J. Heinz Company and Delmaine fine foods with a combined average market share of 39.6% in 2014.
- The use of Rigid Metal for packaging of Soup products is forecast to grow at the fastest CAGR of 5.1% during 2014-2019, led by increasing demand for Ambient Soup and Chilled soup products.
- Hypermarkets and Supermarkets holds dominant market share of 73.0% in the distribution of Soup products in New Zealand.
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The report on the Soup sector in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Table Of Content
Classifications and definitions
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the New Zealand Soups market
Historical and projected sales in the New Zealand Soups market
Degree of trade up/down-trade in the New Zealand Soups market
Comparison of New Zealand Soups market compared to other key countries
Market volume of New Zealand Soups by category
Historical and project market value of New Zealand Soups by category
Winners and losers in the New Zealand Soups market
Segment share of the category and change in market share in the New Zealand Soups market
Penetration of private label, by categories, in the New Zealand Soups market
Private label performance compare to national brands in the New Zealand Soups market
Leading companies in the New Zealand Soups market by category
Leading brands in the New Zealand Soups market by category
Retailer and packaging
Leading retailers in the New Zealand food market
Leading distribution channels in the New Zealand Soups market
Leading distribution channels by category in the New Zealand Soups market
New Zealand Soups market by type of packaging
New Zealand Soups market by type of packaging closure/outer
New Zealand Soups market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the New Zealand Soups market
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Private Label consumption occasions by age and gender in the New Zealand Soups market
Under/Over-consumption levels in the New Zealand Soups market by gender and age
Consumption frequency by type of consumer in the New Zealand Soups market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the New Zealand Soups market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the New Zealand Soups market
Market volume of the New Zealand Soups market by category and trend
For leading trends in the New Zealand Soups market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the New Zealand Soups market
How to target the trend in the New Zealand Soups market
How the trend will evolve in the New Zealand Soups market
New product examples launched in the New Zealand Soups market
New product examples launched in the global Soups market
Actions and Recommendations
How to successfully target key trends in the New Zealand Soups market
Explanation of trends
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