2012 - 2020 Mobile and Tablet Advertising Industry Research Review

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. 

Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue.

The growing penetration of smart phones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.

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Topics Covered:

The report covers the following topics

• Key market sectors for mobile & tablet advertising and their evolution
• Market drivers and challenges for the mobile & tablet advertising market
• A detailed assessment of the emergent tablet advertising submarket and its growth potential
• Key developments in the industry
• Profiles and strategies of key players in the mobile & tablet advertising market
• Global and regional market forecasts:
• Mobile & Tablet Advertising Revenue Forecasts: 2010 – 2020

Table Of Content

Chapter 1: Introduction

1.1 Executive Summary 

1.2 Topics Covered 

1.3 Key Questions Answered 

1.4 Key Findings 

1.5 Methodology 

1.6 Target Audience 

1.7 Companies Mentioned  

Chapter 2: Mobile & Tablet Advertising Marker Models How they Work?

 2.1 An Introduction to Mobile & Tablet Advertising

 2.2 Mobile & Tablet Advertising Categories 

2.3 Mobile & Tablet Advertising Dimensions 

2.4 Mobile & Tablet Advertising Supporting Technologies 

2.5 Mobile & Tablet Advertising Formats 

2.6 Revenue Generation Models: How Mobile & Tablet Advertising Works? 

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Chapter 3: Mobile Network Technologies & Data Growth

 3.1 Pre-Analogue and Digital Generation 

3.2 Evolution of the Cellular Concept and 1G Technology   

3.3 Digital Cellular Concept 

3.4 The Evolution to 3G & Mobile Broadband 

3.5 The 4G Era 

3.6 The Evolution of LTE & its Impact on Mobile Advertising 

 Chapter 4: Mobile & Tablet Advertising Market Sectors

 4.1 Advertising Sectors 

4.2 Case Study: LBA 

Chapter 5: Market Drivers & Challenges 

5.1 Market Drivers 

5.2 Market Challenges 

Chapter 6: The Tablet Market 

6.1 Tablets: An Introduction 

6.2 Modern Tablets 

6.3 Typical Features/Functions of a Tablet 

6.4 The Evolution of Tablets 

6.5 Tablet Technologies 

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