Mobile
advertising refers to a form of advertising via mobile phones or other mobile
devices such as tablets. Although many view mobile advertising as sub-segment
of online advertising, its scope is far greater with over 7 Billion mobile
subscriptions worldwide. Mobile advertising promises to drive revenue
generation opportunities for App developers, advertising networks, mobile
platform providers and wireless carriers alike. Currently in its early years,
the market accounts for nearly $21 Billion in annual revenue. The growing
penetration of smartphones and tablets has further extended the addressable
market for mobile advertising as users spend an increasing amount of their time
with these devices. By the end of 2020, tablet based advertising campaigns alone
will generate more than $27 Billion in global revenue, following a CAGR of
nearly 25% between 2014 and 2020.
The "Mobile Advertising (mAdvertising)Market: 2014 - 2020" report provides an in-depth assessment of the global
mobile advertising market. In addition to covering the business case, market
drivers, challenges, opportunities, key developments, industry roadmap,
ecosystem, key player profiles and strategies, the report also presents
comprehensive forecasts for the mobile advertising market from 2014 till 2020,
including an individual assessment of 2 device form factor submarkets, 9
application & media submarkets, and 25 country submarkets. Tablet and
Smartphone shipment forecasts (by OS platform, vendor and region) are also
presented in the report due to their profound impact on the size of the mobile
advertising market. Historical figures from 2010, 2011 and 2012 accompany the
forecasts. The report comes with an associated Excel datasheet covering
quantitative data from all figures presented within the report.
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Chapter 1:
Introduction
1.1 Executive
Summary
1.2 Topics Covered
1.3 Key Questions
Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
Chapter 2: mAdvertising Market Models How
they Work?
2.1 An Introduction
to mAdvertising
2.2 mAdvertising
Categories
2.3 mAdvertising
Dimensions
2.4 mAdvertising
Supporting Technologies
2.5 mAdvertising
Formats
2.6 Revenue
Generation Models: How mAdvertising Works
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Chapter
3: Mobile Network Technologies & Data Growth
3.1
Pre-Analogue and Digital Generation
3.2 Evolution of the Cellular Concept and 1G
Technology
3.3
Digital Cellular Concept
3.4
The Evolution to 3G & Mobile Broadband
3.5
The 4G Era
3.6
The Evolution of LTE & its Impact on mAdvertising
Chapter
4: mAdvertising Market Sectors
4.1
Advertising Sectors
4.2
Case Study: LBA
Chapter
5: Market Drivers & Challenges
5.1
Market Drivers
5.2
Market Challenges
Chapter
6: The Tablet Market
6.1
Tablets: An Introduction
6.2
Modern Tablets
6.3
Typical Features/Functions of a Tablet
6.4
The Evolution of Tablets
6.5 Tablet Technologies
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