Soup Market in Greece Industry 2015-2020

Summary

The Greek Soupmarket is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Dried Soup is the largest category both in value and volume terms and is forecast to register the fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets and Supermarkets.

Key Findings

- Of the five categories analyzed, Dried Soup (mixes) will remain the largest as well as fastest growth category, registering a CAGR of 3.3% during 2009-2019

- Hypermarkets and Supermarkets is the leading distribution channel in the Greek Food market accounting for 54.6% of distribution in 2014

- The use of Rigid Plastics for packaging Soup is forecast to grow at a CAGR of 1.9% during 2014-2019

- Knorr brand in Unilever Plc has dominant share of 72.5% in the Dried Soup (mixes) category

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Synopsis

The report on the Soup market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Dried Soup (mixes), UHT Soup, Chilled Soup and Frozen Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share  of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Table Of Content

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures - Key Takeouts

Market value and volume for the Greece Soups market

Historical and projected sales in the Greece Soups market

Degree of trade up/down-trade in the Greece Soups market

Comparison of Greece Soups market compared to other key countries

Market volume of Greece Soups by category

Historical and project market value of Greece Soups by category

Winners and losers in the Greece Soups market

Segment share of the category and change in market share in the Greece Soups market

Penetration of private label, by categories, in the Greece Soups market

Private label performance compare to national brands in the Greece Soups market

Leading companies in the Greece Soups market by category

Leading brands in the Greece Soups market by category

Retailer and packaging

Leading retailers in the Greece food market

Leading distribution channels in the Greece Soups market

Leading distribution channels by category in the Greece Soups market

Greece Soups market by type of packaging

Greece Soups market by type of packaging closure/outer

Greece Soups market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Greece Soups market

Private Label consumption occasions by age and gender in the Greece Soups market

Under/Over-consumption levels in the Greece Soups market by gender and age

Consumption frequency by type of consumer in the Greece Soups market by gender and age

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Private label consumption by age and gender and comparison to overall consumption levels in in the Greece Soups market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Greece Soups market

Market volume of the Greece Soups market by category and trend

For leading trends in the Greece Soups market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Greece Soups market

How to target the trend in the Greece Soups market

How the trend will evolve in the Greece Soups market

Innovation examples

New product examples launched in the Greece Soups market

New product examples launched in the global Soups market

Actions and Recommendations

How to successfully target key trends in the Greece Soups market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

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