The worldwide smartphone market continues to grow and the Chinese market has remained the major driving force behind. Apart from growing market share worldwide, Chinese smartphone vendors have played a leading role in driving domestic market development. Due to the Chinese government's adjustment in tax policies and the success of Xiaomi’s business model, Chinese smartphone vendors have refocused their product development and marketing strategies to high cost-performance products. With sufficient supply of larger panels, Chinese smartphones have almost caught up with international vendors in terms of smartphone display specifications. This report will analyze the development of panels for Chinese smartphones from the perspectives of end product brands and the product itself.
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List of Topics
Overview of the Chinese smartphone market, touching on the shipment volume and smartphone ratio in recent quarters as well as Chinese vendors' sub-brand strategies
Major trends for the Chinese smartphone market, including improvements in panel size, customers' shifting focus away from PPI, and models with high cost-to-performance ratio.
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List of Companies
AUO, Blue Charm, BOE, China Mobile, China Telecom, China Unicom, Coolpad, Gionee, Halo (Dazen), Honor, Huawei, IUNI, Ivvi, JDI, Lenovo, Meizu, Music Lemon, Nubia, Sharp, Tianma Microelectronics, VIBE, Xiaomi, ZTE
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