The Competitive Greater China Notebook PC Industry

This research report presents shipment volume and value forecast and recent quarter review of The Greater China Notebook PC industry, covering mainly Taiwanese makers operating ODM, OEM, EMS, CEM, OBM, and private label business. The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by assembly level, shipment by price point, and product mix analysis. The content of this report is based on primary data obtained through interviews with Taiwan's notebook PC makers.

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The report finds that The Greater China Notebook PCindustry's shipment volume in the fourth quarter of 2014 topped around 37.6 million units, down 1.0% sequentially and 6% year-on-year. In anticipation of the peak seasonal demand in Europe and North America toward year-end, notebook PCs were shipped in advance to those regional markets in the third quarter of 2014. Hence, the industry's shipment volume declined in the fourth quarter of 2014 as the inventory level at distribution-end remained high and PC branded vendors were more conservative when placing orders. The European and North American markets underwent the inventory clearance phase In the first quarter of 2015, following the inventory replenishment for the seasonal sale in the fourth quarter of 2014. Coupled with the depreciation of Taiwanese dollars against major currencies, Taiwanese PC brands tend to be more cautious about their inventory management. Nevertheless, it is predicted that the industry will still manage to grow 7.8% sequentially in the second quarter of 2015 due largely to Microsoft's new licensing policy.

Table Of Content:

Chapter One The Greater China Notebook PC Industry Overview 1.1 The Greater China Notebook PC Definition
1.2 The Greater China Notebook PC Classification and Application
1.3 The Greater China Notebook PC Industry Chain Structure
1.4 The Greater China Notebook PC Industry Overview
1.5 The Greater China Notebook PC Industry Policy Analysis
1.6 The Greater China Notebook PC Industry News Analysis

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Chapter Two The Greater China Notebook PC International and China Market Analysis
2.1 The Greater China Notebook PC Industry International Market Analysis
2.1.1 The Greater China Notebook PC International Market Development History
2.1.2 The Greater China Notebook PC Product and Technology Developments
2.1.3 The Greater China Notebook PC Competitive Landscape Analysis
2.1.4 The Greater China Notebook PC International Key Countries Development Status
2.1.5 The Greater China Notebook PC International Market Development Trend
2.2 The Greater China Notebook PC Industry China Market Analysis
2.2.1 The Greater China Notebook PC China Market Development History
2.2.2 The Greater China Notebook PC Product and Technology Developments
2.2.3 The Greater China Notebook PC Competitive Landscape Analysis
2.2.4 The Greater China Notebook PC China Key Regions Development Status
2.2.5 The Greater China Notebook PC China Market Development Trend
2.3 The Greater China Notebook PC International and China Market Comparison Analysis

Chapter Three The Greater China Notebook PC Development Environmental Analysis 3.1 China Economic Environment Analysis
3.1.1 China GDP Analysis
3.1.2 China CPI Analysis
3.1.3 China Urban and Rural Incomes Analysis
3.1.4 China Total Retail Sales of Consumer Goods Analysis
3.1.5 China Investment in Fixed Assets Analysis
3.1.6 China the Total Value of Imports and Exports of Goods Analysis
3.1.7 2014 China Macroeconomic Forecast
3.2 European Economic Environmental Analysis
3.3 United States Economic Environmental Analysis
3.4 Japan Economic Environmental Analysis
3.5 Global Economic Environmental Analysis


Chapter Four the Greater China Notebook PC Production by Regions By Technology By Applications 4.1 2010-2015 The Greater China Notebook PC Production by Regions(such as US EU China etc)
4.2 2010-2015 The Greater China Notebook PC Production by Technology (key type product)
4.3 2010-2015 The Greater China Notebook PC Production by Applications
4.4 2010-2015 The Greater China Notebook PC Price by key Manufacturers
4.5 2010-2015 US The Greater China Notebook PC Capacity Production Price Cost Production Value Analysis
4.6 2010-2015 EU The Greater China Notebook PC Capacity Production Price Cost Production Value Analysis
4.7 2010-2015 China The Greater China Notebook PC Capacity Production Price Cost Production Value Analysis
4.8 2010-2015 US The Greater China Notebook PC Supply Import Export Consumption
4.9 2010-2015 EU The Greater China Notebook PC Supply Import Export Consumption
4.10 2010-2015 China The Greater China Notebook PC Supply Import Export Consumption

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Chapter Five The Greater China Notebook PC Manufacturing Process and Cost Structure 5.1 The Greater China Notebook PC Product Specifications
5.2 The Greater China Notebook PC Production Process Analysis
5.3 The Greater China Notebook PC Cost Structure Analysis
5.4 The Greater China Notebook PC Price Cost Gross Analysis

Chapter Six 2010-2015 The Greater China Notebook PC Productions Supply Sales Demand Market Status and Forecast 6.1 2010-2015 The Greater China Notebook PC Capacity Production Overview
6.2 2010-2015 The Greater China Notebook PC Production Market Share Analysis
6.3 2010-2015 The Greater China Notebook PC Demand Overview
6.4 2010-2015 The Greater China Notebook PC Supply Demand and Shortage
6.5 2010-2015 The Greater China Notebook PC Import Export Consumption
6.6 2010-2015 The Greater China Notebook PC Cost Price Production Value Gross Margin

Chapter Seven The Greater China Notebook PC Key Manufacturers Analysis 7.1 Company A
7.1.1 Company Profile
7.1.2 Product Picture and Specification
7.1.3 Capacity Production Price Cost Production Value
7.1.4 Contact Information
7.2 Company B
7.2.1 Company Profile
7.2.2 Product Picture and Specification
7.2.3 Capacity Production Price Cost Production Value
7.2.4 Contact Information

Chapter Eight Up and Down Stream Industry Analysis 8.1 Upstream Raw Materials Suppliers and Price Analysis
8.2 Processing Equipment and Suppliers Analysis
8.3 Key Applications and Consumption Analysis
8.4 Key Regions and Consumption Analysis

Chapter Nine The Greater China Notebook PC Marketing Channels Analysis 9.1 The Greater China Notebook PC Marketing Channels Status
9.2 The Greater China Notebook PC Marketing Channels Characteristic
9.3 The Greater China Notebook PC Marketing Channels Development Trend

Chapter Ten 2015-2020 The Greater China Notebook PC Productions Supply Sales Demand Market Status and Forecast
10.1 2015-2020 The Greater China Notebook PC Capacity Production Overview
10.2 2015-2020 The Greater China Notebook PC Production Market Share Analysis
10.3 2015-2020 The Greater China Notebook PC Demand Overview
10.4 2015-2020 The Greater China Notebook PC Supply Demand and Shortage
10.5 2015-2020 The Greater China Notebook PC Import Export Consumption

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